Amazon Advertising is one of the best and effective advertising platforms that helps advertisers to withstand themselves among their competitors. Like Google AdWords and Facebook, Marketing Services is also providing the inventory for the Amazon Sellers through Biding which creates a competitive advertising market for the sellers to compete with their competitors to get the impressions and their willingness to pay for the advertisement.
- Increase your sales
- Helps to attain better visibility
- Pay for the click and not for the views
- Helps to advertise in the Amazon-owned and Operated Sites for greater reach
Types of Amazon Advertising
Headline Search Ads
Headline Search Ads are placed prominently above search results on Amazon. This placement increases the chances your products will be seen by holiday shoppers, and it can help you drive traffic to your listings.
Sponsored Ads are classified into two types namely Sponsored Product Ads and Headline Search Ads. These two ads are Pay-per-click advertisement where the amazon seller has to pay if the shopper clicks the ads. These types of ads help the vendors to promote their product list in the appropriate search result page which in turn the sellers will get good performance.
Display ads is a pay-per-click advertisement which will help the Amazon sellers to promote their ads in the Amazon-owned and operated sites. It will automatically improve website traffic.
Stores is a free self-service advertisement which allows the vendor to create their store on Amazon by listing their products and pricing. Through stores, the vendors will get the traffic from organic locations on Amazon.